Searches with no results are the shopping list nobody reads
An empty search is the only place where the customer writes down what they wanted to buy and didn't find. Four causes explain almost all of them, and...
The store's search in Google Analytics
One switch and the search starts writing to the store's dataLayer. Who decides what goes on to GA4, and with what consent, is still the store's Tag Manager.
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Why typo correction can't be silent
Correcting "trainrs" to "trainers" is the easy part. The hard part is telling the customer without making them feel corrected, and knowing when nothin...
Your catalogue is written for the supplier, not for the person buying
References, codes and technical names straight out of the supplier's file. What to do when the customer writes in a different language to ask for exac...
An assistant that can't say "I don't know" is a problem
How we confined the answers to the catalogue and the store's own pages, and why we'd rather hand over to a person than risk a nice-sounding answer.
People who search buy more. That doesn't mean what it looks like
The correlation is real and it shows up in every store. The conclusion people draw from it is usually wrong, and it leads to optimising the metric ins...
Too many filters are a place where the sale dies
Twenty facets on a list of nine products. How to decide what to show, in what order, and when it's better to show no filters at all.
Where a search spends its milliseconds
The path between the keyboard and the answer, measured from the inside on a production server. Where the time goes, what grows with the catalogue, and...
A search module for PrestaShop, and the theme never notices
Search starts being served from outside, without touching the theme or the structure of the catalogue. What changes for the people buying, what change...
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