Blog search, catalogue and conversion

What we learned from looking at searches in real stores

We write about what works, and about what looked like a good idea and did not. No lists of ten tricks.

An assistant that can't say "I don't know" is a problem

How we confined the answers to the catalogue and the store's own pages, and why we'd rather hand over to a person than risk a nice-sounding answer.

Get new articles on search, conversion, e-commerce and what we learn from real data.

No data sharing. Cancel whenever you like.