Your catalogue is written for the supplier, not for the person buying
References, codes and technical names straight out of the supplier's file. What to do when the customer writes in a different language to ask for exac...
Blog search, catalogue and conversion
We write about what works, and about what looked like a good idea and did not. No lists of ten tricks.
Correcting "trainrs" to "trainers" is the easy part. The hard part is telling the customer without making them feel corrected, and knowing when nothing should be corrected at all.
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References, codes and technical names straight out of the supplier's file. What to do when the customer writes in a different language to ask for exac...
Twenty facets on a list of nine products. How to decide what to show, in what order, and when it's better to show no filters at all.
Search starts being served from outside, without touching the theme or the structure of the catalogue. What changes for the people buying, what change...
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