AI-assisted purchase

The conversation that builds the basket and leads to the checkout, the shipping form for whoever has no account, and where the data stays.

With AI-assisted purchase in the plan, the conversation stops ending in a recommended product and starts ending in a basket that's ready.

The assistant adds to the basket whatever the customer picks and, when they say they're done, shows the button that takes them to the shop's checkout with everything in it.

Where the data stays

Where it should: account, address, delivery and payment are handled in the shop's checkout forms, never in the conversation. The assistant doesn't ask for personal data, and the platform rules don't allow it to even if somebody offers.

In the funnel, the click on that button appears as the checkout step, between the conversation and the confirmed order.

The shortcut for whoever has no account

Next to the button there's a small form with the shipping fields. What the customer fills in there is kept in their browser, shows up already filled in when the checkout opens, and on the next order too; the data clears itself after 30 days.

With the PrestaShop module up to date, the form goes further: the required fields are exactly the ones the shop's PrestaShop demands for the country (postcode with the format validated, region from the same list as the checkout, identification document where the law asks for it), and the shipping and the payment method are chosen right there, with lead times and costs in view, so they arrive at the checkout already selected.

Before the button there's a mini summary with the basket in thumbnails, the total and the choices made, and the note explaining what comes next: the click leads to the order summary already filled in, and there it's a matter of confirming and finishing.

This data doesn't pass through us It belongs to the customer's browser. It doesn't reach the assistant or our servers, and in the funnel only the ship_saved step is recorded, with no content at all.

Whoever is logged in doesn't see the form, because their checkout already arrives filled in from the account.

The cart as it is

Every message carries a snapshot of the basket (product and quantity), including what the customer added through the shop's buttons outside the conversation.

That's what lets it answer "yes, it's already there" instead of arguing, and pick a purchase up halfway without making anyone repeat anything. The snapshot is only products and quantities; it carries no personal data at all.

Measuring

The assistant funnel shows the path to the end: conversations, clicks on products, the checkout step and the attributed revenue. If a lot of people reach the button and few get past the checkout, the problem has stopped being the assistant's and has become the shop's form.

The same steps can be mirrored to your GA4 as buskara_quiz_* events. See the events in your GTM/GA4.