Optimisation
The screen that answers "what do I do next", sorted by what is recovered per month and not by volume.
The other two screens tell you how things are. This one tells you what to do. Every term with enough searches is classified, and the list is sorted by what is recovered per month, not by volume: a term with thirty searches for expensive products deserves more attention than three hundred for a two euro item.
Discovery score
The health of search on a scale of 0 to 100, added up from four visible parts: searches that lead to a click, terms with no clicks, position of the clicked result, and searches with no results.
It needs at least 30 searches in the window to be reliable, and it has a daily trend chart. The number itself is worth little; what's worth something is its direction over a few weeks, and the parts dragging it down.
Sells well and search does not show it
The store's best sellers without a single click coming from search. It's the most profitable list on the screen: these are products that have already proved they sell and that search is hiding.
It depends on the sales signal shared by the module; without it, the screen tells you where to turn it on.
Where demand is slipping away
One card per problem term, with:
- the type of problem: no results, nobody clicks, relevance, sells and doesn't show up;
- the estimate of euros recoverable per month;
- the CTR and position bars compared with the store average.
Each type has its own action, and the card is what points to it:
| Problem | What it usually is | Where it gets fixed |
|---|---|---|
| No results | vocabulary, or you don't sell that | synonyms, catalogue |
| Nobody clicks | the results aren't the expected ones | weights |
| Relevance | it's there, but far down | merchandising |
| Sells and doesn't show up | the product isn't findable by those words | synonyms, product fields |
Typos corrected
The variants the engine already groups on its own. It's here so you know what does not need a synonym, and it's one of the lists that saves the most time. The mechanics are in how correction works.
Mark as resolved
It takes the term off the list without deleting anything: it records the decision, and one click undoes it.
That's what lets you use this screen as an inbox instead of a wall of numbers: you deal with what's at the top, you mark it, and next time you see what's new.
A routine that works
Twenty minutes, once a week:
- Sort by recoverable euros and look at the first five.
- Deal with the vocabulary ones (they're the quickest, and the suggestions are already written).
- Look at the "sells well and search does not show it" list and work out why on one of them.
- Mark what you've dealt with.
After a month, the score already says something. After three, it says a lot.